A restaurant is a tough business to open and it is even tougher to market it. With technology exploding currently, it is very important that your business has a website that can help to promote it. You have probably been putting this off for quite some time because you are not sure you really need a website for your restaurant.
You may not think that having a website will do much for your restaurant, but that is completely wrong. When you have a website, you will see your sales increase, but you will need to follow just the right steps. Here are seven sale increasing practices for your website as a restaurant business.
1. Having a website for your restaurant increases people’s awareness that you are here and you are ready to feed them.
There are billions of people that use the Internet today and having a website is a great way to get some of those people into your establishment. If you live in a town with a tourist season, having a website for your restaurant is the easiest way to grab their attention. This can help you to build more and more sales and if they really like your food, they will keep coming back while they are in town and recommend you to many others who are visiting. Having a website is basically like a sign on the outside of the building. A website says, “We’re here and we’re open for you.”
Along with having a website, make sure that your restaurant is on at least one form of social media. It is important to get the name of your restaurant out there for more and more people to know. Having a Facebook account is one way to get more and more likes and followers.
Facebook has become the new way to find out more information about a business and sometimes, restaurants will have a Facebook page instead of a website. Social media is also one of the biggest ways that companies handle their marketing, specially Instagram. You can do the same with your restaurant. Use social media as your way to tell people that you exist.
2. A website helps you to give out your hours of operation and your menu.
Who is going to go eat at a restaurant if they don’t know what kind of food you serve? Having a full menu on your website is key along with the days and hours that you are open. This is the section that should also feature your phone number and the address where you are located. Without these important pieces of information, no one would know what you have to offer them so be sure that you have the full menu along with the prices on your website.
This part of the website is also the part that many hotels and tourist information centers are going to see first. This is key when there are special events in town or a lot of tourists that seem to come in during certain times of the year. Hotels will generally choose restaurants to promote that have this information on a website in order to give their customers the best food experience in town.
3. Make sure that you have images on your website that show off the food that your restaurant serves.
Most people are drawn to pictures. Because everyone’s attention span is starting to shrink, so if you have a lot of pictures of the food on your website, you have already started to grab your new customers’ attention. The better these pictures look, the more appetizing they will be to your future customers. This is the perfect way to draw them in and show them exactly what you love to cook. You can also include some pictures of the restaurant and be sure to include the bar area. There are many drinkers that love a nice bar, so show them that yours is the best in town. This will automatically begin to draw more and more patrons into your restaurant.
4. Develop customer relationships online and in person.
This one will go back to social media. Once you have an established social media or webpage, you can begin to build customer relationships online. You may get a lot of questions about your menu and the different options that your patrons can choose from. Be sure that you are readily available to your customers and that you can answer all of their questions. Once you have built these relationships, you can ask for some assistance in helping to promote your restaurant. Word of mouth is quite possibly the best way to do so and with a Facebook page, you can be sure that your patrons will tell everyone just how much they love your place. When you have loyal customers, they want to stay with you and continue to support you and this means that they will help to pass along your website information for all of their friends as well.
5. Use your website as a way to promote the other services that your restaurant does.
Do you have a catering business on the side? Do you deliver to the offices in the nearby area for lunch? Do you take reservations or call ahead seating? These are all important things to promote on your website. This will help those new customers with making a decision on a busy Friday night. This will also be good news for the businesses in your area that don’t have the time to step out for a bite to eat at lunchtime. When you talk about how you can also cater, give pricing so that your future customers can see if they can order a meal from your restaurant that fits their budget. When these people know that they have plenty of options, they will begin to dine with you more often.
6. A website is a great way to stay away from having to do expensive advertising and marketing.
This can also go back to social media marketing. Having a website pretty much takes all of the advertising work out of the equation. If you have the proper pricing, pictures, and information on your website, your future customers will be able to see this immediately when they pull up your website. If you are promoting that Tuesday is two for one drinks after 4pm, put it on your website. This is a great way to not have to pay for the advertising of it. Your customers who follow your website will see this and be ready to head out to dinner at your place on Tuesdays.
7. Boost special meals and events that are happening at your restaurant.
Many restaurants will offer a kids eat free night or perhaps a live band on Thursdays. Having a website is the best way to promote these events. If your customers and potentially new customers, know about these events, they are going to head right over to your restaurant. A lot of parents are trying to save money so going out to eat doesn’t seem likely for a lot of them. If you offer a kids eat free night, just think how many new families you could see on those nights. Plus it is a great way to build those customer relationships.
When you have decided on building a website for your restaurant, it is important to remember all of these tips. They will not only help you with your website, but they will also show you ways that you can increase your sales. Soon your restaurant will be so busy that you will never doubt having a website again.