Overtime the search engine optimization techniques have not only evolved but numerous new ones have emerged. With so many choices available, it has become rather difficult to decide which one to apply and which to ignore.


SEO stands for Search Engine Optimization. It is a practice aimed to improve the ranking of your website on google search. In another words, it helps in increasing the quantity of traffic to the website through organic also-known-as ‘non-paid’ search engine results.


To have a better understanding of SEO, let’s look at its three integral components.

Quality Traffic: Attracting visitors that are getting some sort of value out of browsing your website. Let’s say you run a tech blog, but if you are irrelevant and not-updated, your credibility and visitor count will affect.

Quantity Traffic: Once the relevant crows is clicking on to your website from search engine result pages (SERPs), which is when you have the right traffic.

Organic Results: Organic traffic is when you are gaining that traffic without paying for it. Since a large chunk of SERPs are paid Ads.

Now that we have an idea about what Search Engine Optimization is, let’s dig into the ten best practices, SEO tips and tricks that are bound to drive more organic traffic on to your website and improving your google search ranking as well.

So let’s get right into it.


If your website is slow and takes take to load, this will make the visitor lose interest, as in this day and age of fast internet and even faster browsing, no one has the patience to wait for one page to take more than a few seconds to load and present itself.

A great tool that can help you determine how optimized your website is in terms of speed, you can use Google Page Speed. All you need to do is insert your website link and it will analyze it giving a score in the end.

If your score is high that’s great, but if the site does poorly, the tool even shows you the parts that need to be fixed in order to speed up the website.

Since majority of the traffic will be received through mobile devices, it is best practice to optimize your website for these devices to ensure maximum traffic by making them load super-fast. One way you can do that is by using Google AMP framework.

According to e Consultancy, 40% of the people abandon a page or a website because it took more than 3 seconds to load. Speed has become a major part playing in driving revenue. If the pages are loading faster, it keeps the user engaged longer without any delays for them to lose interest.


Write engaging and useful content that helps the readers when they land your site, because that is what really matters. This is known as SEO copy writing.

Good quality content is what search engines reward, since they follow the users. So providing them with a meaningful experience should be the focal point.


It is the first thing that people read after the title. Hence, it is vital to have a well-crafted meta description. These descriptions should be unique, precise and informative. Be careful not to have duplicate meta descriptions. That will get you in trouble and possibly penalized by Google.

If you are a WordPress user, then you need to install Yoast plugins to help you fix identical descriptions.


It is important to have URLs that are readable by both, the user and search engines. Even if they are long, they should make sense and convey the title properly.

There should be proper sentences with hyphens in the middle of every word and no numbers should be present.


Google has an entire section just for Images, so it is not to be taken lightly. When you are naming you images, make sure they are relevant to the contents of the picture. Why? Because when we search for an image, what do we use on the search bar? A keyword. Like ‘laptops’ or ‘McDonalds Logo’, perhaps? Random examples but if you have a picture of a laptop with a name ‘hhte4’ saved, then Google Images will not show when it is searched.

So it is important to use the right keywords for pictures.

These were the top 5 basic and easy to follow best SEO tips and tricks that will not instantly get you great results but will definitely give you a good start.

One of the things to avoid is ‘keyword stuffing’. Relevance is crucial when naming your pictures.

Last but not the least, produce good-quality content and stay consistent at it. This will massively increase you ranking in the Google search. The more user engagement, the better the freshness score. The better the freshness score, the better the search engine ranking for that particular page. So creating engaging and unique content is a necessity.

If you can start by just these techniques, you can then go towards the more technical aspects of SEO. So let’s start now with what we have learned.



Marketing has always remained a successful way to guarantee new clientele for law firms. Since the rise to power of digital marketing techniques, several law firms have transformed themselves into digital legal brands while many still do not focus on digital marketing techniques.

So, why do we even ever suggest that digital marketing techniques are the way forward for law firms?

Well, statistics suggest, 74% of all legal consumers visit law firms’ websites to act as 1/3 of potential clients start their legal aid search online.

It is apparent that those law firms which do not focus on building their websites are conveniently missing out on clients.

BYV Digital, after close analysis of trends and statistics, compiled nine effective digital marketing techniques for law firms to attract new clients.


Law firms exceptionally underestimate search engines. Statistics show that 96% of potential clients seek legal aid via search engines and yet many law firms underperform on search engines.

Given that most of the law-related searches are taken over by aggregator websites like Yelp and AVVO, instead of fighting them, law firms need to utilize them at best.

More so, although all law firms to recognize the need for search engine marketing, their ability to select the right accurate keywords is weak.

Many times, keywords are often highly competitive, and if a law firm is not primarily focusing on local SEO, they are unable to see themselves ranked at all.

Local search engine optimization for law firms includes a lot of several areas of focus like:

– Getting verified via Google

– Editing your Google+ page

– Assuring meta descriptions are prepared with the location included

– Local citations and directories


Until 2012, the emphasis of lawyers on social media was always minimum. It was only after Law Society published a guide elaborating the use of social media marketing for law firms which changed the course.

Although most of the smart law firms are now using social media as an essential key to law firm marketing, plenty is not yet considering social media.

To start off with social media marketing for your law firm, it is critical to have a great looking, easy-to-use website. The primary reason to establish a viral social media brand is to assure traffic to your website.

Moving on, law firms require informative and excellent content to post on social media, to make sure that it is worth reading and sharing.

Social media has long been established as one essential tool to reach out to more people. Imagine, 1 billion people are on Instagram! That is just one example!


Over the years, we have seen many law firms rely on content marketing to reach out to more people. Some law firms have used YouTube very well to produce and publish videos on general law-related concerns.

That is a great content marketing strategy for law firms.

Other means of content marketing are blogs and social media posts. Anything that would help answer generic questions builds credibility in the eyes of the readers.

However, it is essential for law firms to know that the content needs to be amazing. This is partly because of the competition out there.


We know, many law firms only need to show how long they have been in business to guarantee new clientele. But times have drastically changed.

Statistically, 48% of visitors do not trust a firm based on the website’s design. Yes, they bounce off then!

This tragedy must be overcome by understanding that visitors to your website are smart and well-aware.

Assuring that you have an excellent law firm website allows potential clients to reach out and contact you more conveniently, driving more call-to-action.


Ah! Influencer marketing for law firms! What art!

Influencer marketing is the new form of celebrity endorsements that we used to see back in the days.

Influencers allow law firms to reach out to a particular market with more credibility. Primarily because, if not you, then they would be trusting the influencer. Hence, this transfer of trust essential and helps the law firm to get the best results.

So, how exactly do you bring together right influencers?

Facebook and Instagram are the primary hotspots for influencers who can help you out!


Like we mentioned earlier when we spoke of content marketing, videos have risen to the top as an essential tool to reach out to more people. Let’s say, that there are FAQs which clients ask – you can certainly use a video to answer that and it is the best digital marketing techniques.

Now, with the options available by Facebook and Instagram to do LIVE sessions, you can now have more interactive digital sessions with your audience that will be asking as you pursue with your sessions.

These sessions will assure more credibility in your law firm improving your chances of getting more clients.


Infographics have statistically proven to be a lot more convenient to share and read for visitors to your website. Visual aid to questions visitors may have, helps them to interact more with your website.

Primarily, all law firms need for infographics is a graphic designer who sees through the design process and you will never be disappointed.


Considering how Facebook, Twitter, LinkedIn, and Instagram all have allowed businesses to be promoted via ads, it is one of the best practices to target your primary audience.

Facebook now allows you market to precisely the type of audience you intend to target. Using demographics, locations, and interests, you can advertise to potential clients right in your neighborhood.

Although advertising is not only to get traffic, it is also to expand your firm into a brand name.

Many law firms are already taking on this practice and using it at its full potential.

Although advertising rates can differ between platforms, the best way to get the most out of advertising is via setting up your ideal client persona and then targeting similar demographics via ads.

The techniques mentioned above are primarily basic to start off.

With these techniques, your law firm can move from scratch to attaining more clients and a better reputation online.

To better improve your law firm’s visibility online, contact us for a FREE consultation!



Android Play store has a library of millions of games of various genres put together by the android application development team. If you want to choose it from the extensive list it will be really hard to find what will be the best. To do your job easy, this article will present you top free Android games to play in 2019 based on Play store top grossing.

Games market has become a multibillion industry and improving day by day. Games we played earlier in PCs are now available exactly same for the mobile platforms, which is creating a great deal of interest for the gamers, thanks to an app development agency that are working so hard for it. Many gamers from PC are now shifting their focus towards mobile platform games due to the quality of graphics and gameplay which is the same as they witnessed on their PCs. Here is the list of some free exiting Android games to play in 2019.


PubG Android Game

This game has been topping the chart of Play store in 2019. It’s an FPS multiplayer game and It will also available for PC users which makes them unique. Its graphics and gameplay are close to any good FPS games of PC. In the first, you are parachute to land and then roam free to kill your enemies around and you can also make a gang with the players around the world. The last standing wins, it is an ultimate battleground for the shooters with the presence of good quality sceneries. This game is truly shaping the mobile gaming experience and is probably the best android game of all times.


This is an excellent remedy for passing your time. It is one of the biggest multiplayer player games around. Users can enter tournament or challenge opponent around the world. Its simplicity is key to its popularity. The more you win, it will better your rankings and you can unlock new exclusive match locations.


Whenever it comes to racing games. So, Need for Speed always come in our mind and it will not disappoint you in their every new release. These games offer all trades of NFS games you had witnessed in the past. Drive fast, drag, drift, fearless and take part in competitions. Increase your reputation and never miss out on any upgrade. Always accept your challenger and ultimately be the king of the ultimate streets racing. For all those who want an ultimate racing experience with the best cars around, NFS will never disappoint in this regard.


For the gamers looking for Grand Theft Auto like stuff, Mafia City is an answer to you. Like GTA you can become God Father by stealing banks, forming alliances to form gangs and take control over the city. It has all the ingredients of GTA like the game like bikes, cars and extensive maps to roam around. It has good gameplay with good graphics. The storyline is also very attractive just like any GTA game. So for GTA enthusiast Mafia City is worth a try and I hope it will not disappoint you.


Without football gaming industry is incomplete. PES after challenging their counterpart EA FIFA franchise they also have a lot of things to offer in PES 2019 for mobile platforms. It has been created on famous UNREAL ENGINE 4 that will give you ultimate graphics and gameplay experience like that you are playing it on PC. It has all that what it takes for any football game. You can challenge your friend in multiplayer mode. So experience the award-winning stuff to which you are familiar to play on PC in mobile platforms.


Asphalt has been the king of arcade racing for years. Asphalt 9 brings you lots of hypercars that you will not find on any other racing games around. Gameplay has always been the winner when it comes to racing games and graphics will add more joy to the gameplay experience. You will not find the best free android games in 2019 for your mobile platform better than this. So what you are waiting let’s have it a must-try.


I know there is a very big library of exciting and top android games in 2019 and everyone has their own personnel choices. But I hope the game listed above will not disappoint and to my liking, they are the best mobile android games going around 2019. Good luck!



Digital Mаrkеting trend on hеаlthсаrе buѕinеѕѕ iѕ tоugh! thе Hеаlthсаrе Induѕtrу is a uniԛuе field bесаuѕе whilе уоu deal with thе vеrу sensitive nature оf уоur раtiеntѕ’ treatment. Which оftеn frightеn уоu mаkе уоu vulnerable or соnfuѕе. Yоu also wоrk in a vеrу ѕсiеntifiс аnd аvаnt-gаrdе industry whеrе treatments tооlѕ and ѕуѕtеmѕ in соnѕtаnt evolution. Tоdау, Digital Mаrkеting trend on hеаlthсаrе providers аrе rarely саught up in thе nеw hеаlth marketing strategy аnd sales processes or rеѕроnd tо tесhnоlоgiсаl аdvаnсеѕ.

Thе healthcare mаrkеting lаndѕсаре hаѕ shifted drаmаtiсаllу the раѕt dесаdе with thе inсrеаѕе оf technology tооlѕ, ѕосiаl media, аnd digitаl dеviсеѕ. A rесеnt article fоr Sосiаlnоmiсѕ quotes Triсiа Wilkerson, Sеniоr Mаrkеting Sресiаliѕt at Cоnifеr Health Solutions, оn the state of B2B Mаrkеting in thе Healthcare induѕtrу: “Healthcare iѕ notoriously bеhind other induѕtriеѕ when rеѕроnding tо tесhnоlоgiсаl аdvаnсеѕ and аudiеnсе еxресtаtiоnѕ, ѕо it remains imроrtаnt that mаrkеtеrѕ рuѕh the induѕtrу with smart trend аdорtiоn.”

Hеrе are some imроrtаnt stats tо соnѕidеr as уоu begin planning оut уоur marketing ѕtrаtеgу:

  • Aѕ оf 2016, there were more thаn 326 million реорlе in thе U.S. especially digital marketing company in Texas Each one of thеm with thеir оwn personality аnd еасh оnе оf thеm a potential patient.
  • 52% of smartphone uѕеrѕ gather health-related dаtа frоm a ѕmаrtрhоnе.
  • 91% оf аdultѕ hаvе thеir ѕmаrtрhоnе within аrm’ѕ rеасh 24/7.
  • Aссоrding tо rесеnt Fасеbооk data. Thе numbеr оnе mоѕt asked fоr rесоmmеndаtiоn iѕ a dосtоr оr a hеаlthсаrе provider.
  • Thеrе are 8.2 billiоn health-related vidео views on YouTube.

Aѕ in mаnу B2B industries, lоng sales cycles саn mеаn сhаngе comes slowly to mаrkеting ѕtrаtеgу. So, to mаkе it a littlе еаѕiеr for уоu, hеrе аrе some еѕѕеntiаl truths we have diѕсоvеrеd аbоut hеаlthсаrе mаrkеting. Here are the thrее hеаlthсаrе marketing ѕесrеtѕ аnd hоw thеу can rеjuvеnаtе your business:


When уоu trу tо reach a раrtiсulаr аudiеnсе, your ѕuссеѕѕ dереndѕ оn how deeply уоu саn guidе thеm. Fосuѕing on a сеrtаin ѕеgmеnt оf the market tо generate and аttrасt роtеntiаl сuѕtоmеrѕ will nоt оnlу hеlр you роliѕh уоur marketing, but аlѕо еnѕurе that thе сuѕtоmеr аѕѕосiаtiоn уоu get frоm уоur ѕаlеѕ аnd mаrkеting operations will hаvе a bеttеr success rаtе.

How tо Reach Your Target Audiеnсе in thе Healthcare Induѕtrу?

If уоu are looking to imрrоvе уоur health care mаrkеting, you mау have rеаlizеd that not аll messages will bе adapted tо all аudiеnсеѕ. Pаrtnеring with a mаrkеting professional with hеаlth care experience iѕ аlwауѕ a ѕmаrt ѕtrаtеgу. Bеfоrе doing аnуthing else, you nееd tо соnѕidеr уоur аudiеnсе:

  • Fоr whоm аrе уоu сrеаting this rероrt?
  • What dо they want tо know?
  • Whаt will they dо with thе infоrmаtiоn?

For аnу оrgаnizаtiоn and practice оf mеdiсаl саrе of аll kindѕ (hоѕрitаlѕ, mаnufасturеrѕ, doctors аnd ѕurgеоnѕ, dеntiѕtѕ, рhаrmасiѕtѕ or grоuрѕ), thе mоrе ѕресifiсаllу thе tаrgеt аudiеnсе defined, the grеаtеr their capacity to inspire a роѕitivе rеѕроnѕе.

Onсе уоu have idеntifiеd your targeted аudiеnсеѕ, it is hеlрful tо gаthеr ѕоmе infоrmаtiоn аbоut them. Thiѕ information саn hеlр уоu determine the infоrmаtiоn nееdѕ оf your аudiеnсе, hоw уоu саn communicate with them mоrе еffесtivеlу, and whеrе аnd how you саn соntасt them.


Hоw dо hеаlthсаrе marketers dеvеlор аnd promote rеlеvаnt content? Firѕt, thеу must undеrѕtаnd thе nееdѕ оf clients by building insight through primary rеѕеаrсh, ѕуndiсаtеd sources, and behavior analysis. Nеxt, thеу nееd tо сrеаtе content thаt mееtѕ their nееdѕ, ѕuсh as video, blogs, аrtiсlеѕ аnd supports brand оbjесtivеѕ. Finаllу, рrоmоtе content in thе mеdiа whеrе сuѕtоmеrѕ intеrасt and ѕhаrе.

Aссоrding to a nеw report, 85% оf healthcare B2B mаrkеtеrѕ hаvе a content mаrkеting ѕtrаtеgу, but only 4% bеliеvе thеir programs аrе еxtrеmеlу еffесtivе.

Fоr a healthcare marketer fосuѕеd оn a pediatric ѕеrviсе linе, сrеаting hеlрful соntеnt соuld mеаn writing аn еduсаtiоnаl аrtiсlе оn thе mеritѕ and соnсеrnѕ of pediatric psychology. Whеn planning tо increase соntеnt рrоduсtiоn when the vаѕt majority dоеѕ nоt bеliеvе thаt their content mаrkеting еffоrtѕ аrе highly еffесtivе B2B mаrkеting ѕресiаliѕtѕ аrе роtеntiаllу рrераrеd for failure.

Content mаrkеting nurturеѕ a long-term rеlаtiоnѕhiр with customers, which is сritiсаl in the medical induѕtrу.


  1. Knоw whаt уоur customers want to learn
  2. Bе a hеаlthсаrе induѕtrу leader
  3. Cарitаlizе оn current events

The fоllоwing tiрѕ will ѕеt уоu up with thе knоwhоw уоu need tо produce bеttеr соntеnt fоr your rеаdеrѕ. Cоntеnt mаrkеting is an excellent wау tо bоth роѕitiоn your hеаlthсаrе company аѕ a thought lеаdеr аnd tо generate new leads аnd customers fоr уоur buѕinеѕѕ. Bе сrеаtivе and оffеr information that рrоvidеѕ real inѕight for уоur сuѕtоmеrѕ.

Tаrgеt Idеаl Buyers with Cоntеnt

Creating аnd sharing ѕuссеѕѕful Hеаlthсаrе mаrkеting соntеnt is аll about уоur audience: whо you’re speaking tо аnd whаt you’re trying tо ѕау. Tо mаkе thе most out оf уоur healthcare ѕеrviсеѕ, уоu firѕt hаvе tо dеfinе the grоuр of people you’re сrеаting уоur соntеnt fоr and what thеу’ll find uѕеful аbоut it. Cоntеnt mаrkеting involves creating and sharing ԛuаlitу соntеnt thаt iѕ specifically designed tо аttrасt уоur target сuѕtоmеrѕ. If you’re nоt sure hоw tо gеt ѕtаrtеd with уоur content mаrkеting strategy, we саn hеlр! Here’s how tо tаrgеt your buуеr persona through content mаrkеting.

  • Dеfining And Dеvеlорing Buyer Pеrѕоnаѕ
  • Cоnѕidеr The Buуing Team
  • Mаррing Cоntеnt To Thе Buуеr’ѕ Jоurnеу

Thе bеаutу оf the specific content is thаt it wаѕ created with a specific group in mind to еnjоу and lеаrn frоm thе way thеу рrеfеr tо consume соntеnt. Without a реrѕоnа-bаѕеd соntеnt marketing initiаtivе. Yоu runs the riѕk оf allowing уоur соmреtitоrѕ to influеnсе buуеrѕ bу tаlking аbоut their nееdѕ and аddrеѕѕing unсеrtаintiеѕ thrоugh ѕресifiс соntеnt. Whiсh increases thе соnѕidеrаtiоn оf purchases as аlоng the road.

Thаt’ѕ еѕресiаllу truе for B2B hеаlthсаrе mаrkеtеrѕ, many оf whоm fасе mоrе complicated, lоngеr ѕаlеѕ сусlеѕ, mаking their сhаllеngеѕ with соnѕiѕtеnt аnd соmреlling соntеnt creation аll the mоrе рrоblеmаtiс. With that in mind, there is a lоt fоr B2B mаrkеtеrѕ in other industries to lеаrn frоm thе world оf health mаrkеting. Bе was sure tо always invоlvе a ѕресifiс target аudiеnсе thrоugh diffеrеnt сhаnnеlѕ аnd rеmаin relevant.



5 Reasons Why Seo is important for your business

Search Engine Optimization is better known as (SEO) in an entrepreneur’s world. It is found extremely important for businesses that help in building more qualified leads and potential customers. The ‘SEO game’ changes a lot for your business abruptly.

Most of the business owners are aware of the SEO term but do not understand it. For them, it’s just like a magic wand which does quick magic to grow your business income. However, there’s a whole theory running behind it. Yet it is one of the most misunderstood practice.


Let’s ponder over some interesting SEO facts which are vital for every businessman to know. The SEO job has proved to be relevant for many websites in acquiring new customers over time.

1. Business Visibility and Ranking

Every businessman wants to see his product/service appear as high in the search engine results. Because you want to provide your existing and new website visitors perfect user experience. This will happen when they will click on your website. It works like this. Some researchers at first enter a simple term in the search box and whatever results they get on the top, they are done with it. There are also those search bees that edit their search terms if they don’t get a satisfying result and then search again.

Probably the chances become great if your website is appearing frequently in every search. A good search engine wants to provide their user what they are looking for and so the business becomes happy when you gain even one returning visitor.

2. Invites Free Targeted Traffic

There’s nothing more fascinating than organic traffic that is generated through multiple search engines (Google, Bing, Yahoo, etc.).

Why? Because businessmen don’t need to invest money if they are getting their targeted audience organically. For example, People also spend money on PPC advertising to achieve their targeted traffic.

3. Brings Business Credibility

When Google says itself, “Go to this business, it seems relevant”, the user makes a choice then and there. A higher ranking is a voice of self-assurance and impacts the buying decision. With the right SEO strategy, your business becomes credible as searchers start from the first page and land on the first link.

4. The Right Keywords

Keywords do make a big difference and are considered as a big part of SEO. Picking out the suitable keywords and then figuring out where and how many times to use is called “Keyword Optimization”. The keywords should be appropriate and relevant to your product/service content because these are the ones which are searched by your customers. Use those words or phrases in your site content that people are likely to search on Google and other search engines.

Note that too many keywords can actually upset your SEO ranking.

5. Optimal Reach

It is one of the most fruitful practices done through search engine optimization services in Texas. People blindly trust search engine results and for this reason what is placed on the top cannot be ignored. The user than suggests his other friends and the general public too that particular brand leaving behind the link to click. In this way, people are organically attracted and you don’t have to convince them to see your product/service.

Importance of SEO for Small Businesses

SEO is the shortcut for online success and making organic presence strong.

“66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.”

So, there a variety of reasons this shows the importance of SEO in making a small business win. Let’s explore each one of them.

It Saves Your Money

SEO helps saves money for startups and small business ventures. As soon as the SEO efforts begin to pay off, it actually helps you heavy amounts. Your advertising becomes free and you just need to work on the bases to make an SEO friendly website. Once it is established, you will enjoy watching enough of organic traffic roll every other day.

It Has Best ROI’s in Advertising

It has a higher net effect than pretty much all kinds of offline traditional advertising. This is for the cause that SEO is said to be an inbound marketing strategy which allows you to make your business offerings visible to the people who are actually looking for it. You don’t have to pause your any activity and you just appear on the front when your customers are looking for businesses like yours.

It Tracks Your Business Insights

The best tool you can ever take advantage of is Google Analytics. It tracks down your traffic and website visitors. It’s a big White-hat SEO that measures your valuable traffic. Amazing that it provides you insights into your customers comprised of the following:

  • How they search
  • What language they use
  • Their browsing habits
  • Which days and in which time they are most active

Precisely, it studies and analyzes your potential customer behavior which sounds very important regarding your business strategies.

Digital Marketers believe it’s Crucial

Dallas SEO consultants find SEO practice very crucial to their work. They believe that it is the most effective marketing strategy in digital marketing. You may be wondering if SEO is crucial in your case or not, so let we remind that you’re in a competitive industry. One day your business is everywhere and the other day it’s nowhere. Dallas marketers suggest that whether your business is old or new if you have a website, you definitely have no other option than SEO.

No matter how much time it requires, you can control it. SEO tells you how many online sales you get in a day. So if you’re SEO is constant, your business is developing. It factors like:

  • Your website stage of the growth process
  • How many visitors reacting to your website
  • The right usage of keywords your business wants to rank for
  • Competition for those keywords
  • The site has is under any kind of Google penalty or not

For any business, Search Engine Optimization is time-consuming and it’s more of a challenge.