Restaurants in Dallas! This is for you!
We proudly tell you that BYV Digital is a Dallas bound Digital Media Agency, helping small and mid-size businesses gain exposure and expand their business online.
Fun Fact: Everyone at our agency loves food! Everyone!
And that is what we will talk about today.
Dallas is home to some of the best steaks, burgers and well, Tacos too! In this digital world and as big as Dallas itself is, food lovers rely primarily on finding restaurants in Dallas online!
Unfortunately, when it comes to small and mid-size restaurant businesses, many are nowhere to be found online! And the reason we notice this, it is because also provide solutions in the digital space.
Many times, restaurants in Dallas do not always focus on the Digital Marketing front. They are not worried if their website is not user-friendly if anyone can find them on Google, if they are listed in the right places and if they are using platforms like UberEats or GrubHub.
Before jumping right into the solutions for restaurants in Dallas, it is essential for us to know the statistics first the join digital marketing and the restaurant industry.
According to BrightLocal, 84% of consumers rely on online reviews for personal recommendations. Many restaurants overlook this fact and try to go on without focusing on Yelp, Facebook and Google reviews, which in turn, regardless of how fantastic the restaurant itself is, no one is willing to take a chance since the only thing they see is someone criticizing the restaurant.
Restaurants that respond to customer comments on social media increase their chances by 71% of acquiring new customers and sustaining the old ones, according to Forbes. This requires a lot of effort to keeping your social media pages active and assuring that you respond to every comment, good or bad.
We have also noticed that a lot of restaurants do not focus on their Facebook pages and spend no time improving it. But did you know that 49% of the people search for restaurants on Facebook! And you are nowhere to be found, and even if they find you, your page does not reflect the taste of your food.
Reminder: Facebook is not the only platform worth focusing on.
Did you know that a New York-based restaurant named Springbone gets around 5% of its customers via Instagram? Who knew right? Well, they did!
On the flip side, it is essential to work on content as well. It is found that using videos in your strategy increases your revenue by 49%.
So, these are just some basics that we believe restaurants need to know about marketing and acquiring new clients online!
Now, knowing all this as a Dallas based digital agency, here is what we suggest restaurants in Dallas!
Audience. Yes, that is your word. Know your audience! Before starting to do anything online, have your audience persona ready! Know who your audience is, why they like your food, what do they like about your restaurant the most and what their feedback says about you! It should not be hard to do so since you exist physically and already know that!
You don’t have a website yet? That is not good! Customers are likely to visit your website to browse through your menu or reserve a table or call in! So, you need it! Lucky for you, we build them very cheap, for more information, check us out here.
Your website needs to be updated, a lot of times, no matter how amazing and up to date a restaurant maybe, their website will show a different picture. Maybe you made it in the early 2000s and that is just giving new customers a bad taste. Update, now!
You are on it, but you do not know what to do!
Social Media is critical and based on the facts stated above, it is important to know how to manage and expand it! Most importantly you need high-quality content and considering you yourself run a restaurant, you really don’t have time to run social media.
Quick reminder: We can do that for you!
Your social media needs interaction, comments, engagement, and content that customers love! This turns your social media into an ideal platform to introduce new deals, updates and press releases to your customers.
UberEats and GrubHub
Now, at the end of the day, it is about results and increases in revenue. We often consult businesses to not let anything go. Ideally, it is important for them to look at other avenues to get more clients.
UberEats and GrubHub are two platforms, that really help restaurants increase sales at lower costs. Using these platforms, you really do not need to invest in a delivery system! Just use them!
Although, Yelp is part of social media itself, however, it really needs to be treated separately. Yelp has been a pioneer in restaurant reviews, images, and business details and is important.
Many times, restaurants in Dallas cannot be found on Yelp and hence, everyone would move forward onto a similar restaurant and you will miss out on customers looking for good ‘good restaurants near me’ and then end up going someplace else!
Ah, the good ol’ Google!
Where are you on it? Not on the first page? Well, yes, and you are losing business! Your restaurant is not listed on Google Listings properly and your keyword game is not strong enough.
Luckily, we can take care of that for you as well! Check out Search Engine Optimization Services by BYV Digital.
Google is a need for every business and till date no matter how much you think it is not important, it really is!
Being on the top of Google is important – just like you found us, searching for restaurants in Dallas, you need to be on the top too! This helps in gaining exposure!
The final nail in the coffin!
Advertising your business online can be effective only if the strategy is accurate. You can use Google Adwords, Twitter or Facebook ads to do so, but if you are not targeting the right audience or putting out the right content, you can spend millions without impact.
In order to advertise online, you need to take care of all areas above, effectively!
Every business owner knows the essence of having a digital presence but would always consider holding their investment on it. And saving a few hundred dollars per month will certainly jeopardize your business in long-term.
Your business has potential and your product is amazing! Expand and build!
We are always here to help you out, our Digital Agency is located in Dallas and we love to set up meetings for free consultations! Let’s talk!
For more information about BYV Digital, visit our website here.