Understanding your target users for mobile app development is evident for so many reasons. This is especially true if your business chooses to venture into the ever growing and fruitful field of app development.
Questions like what apps are users fond of downloading, how willing they are to purchase apps and how they can make the best in-app purchases are just a few good examples for successful mobile app design. And just in case you’re wondering what the answer to them all is; well it varies in terms of what mobile OS the intended target users prefer.
The battle of Android and iOS exists and there’s truly no turning back. The solution revolves around understanding the different behaviors as well as identifying the user group that’s the most suitable for a certain product or corporate goal. Only then can you expect to choose the right platform for all your mobile app creation projects.
Both Android and iOS account for a whopping 97% share of the overall mobile market globally. This is why your brand and many others should pull out all the stops to consider consumer behavior of both iOS and Android users and that’s exactly what we’ve done for your convenience below.
As a leading mobile app developers in Dallas, we’ve jotted down some noteworthy differences between the two that can help your business make the right platform decision for you today.
Device compatibilities make all the difference
Let’s face the reality. Apple users are more restricted when it comes to the number of mobile apps they have access to. This gives Android users an upper hand against their counterpart rivals in terms of greater potential in mobile app development.
Understanding user demographics
It is Android that is the leading and greatest global market holder when it comes to mobile app development shares. A lot of it has to do with its popularity amongst the lower socio economic groups as well as other developing countries. iOS users have a stronger hold in countries like Japan, the UK and the US. This in turn means that iOS users are associated with greater app engagement as well as more money being spent per mobile app.
Analyzing the way consumers spend
As a leading Dallas based mobile app developing agency, we understand the importance related to analyzing the way in which consumers spend. After all, every brand must figure out how each of the OS users can end up paying for a certain mobile app or in-app purchase. Remember iOS users spend more money on materialistic things like clothes, shoes and cosmetics and hence would prefer mobile app designs related to it.
Retention of apps and their engagement
When it comes to viewing and engaging with their mobile apps, both iOS and Android users vary. Since iOS users engage with relevant content for a greater period of time, they are simply referred to as power users. Average statistics reveal a spending time of 4 to 5 hours daily on phone. Android users round off to an estimate of 3 and half hours. A special mention must be given to the open speed of notifications for iOS users varying drastically at 7 minutes as compared to 40 minutes for Android users. In terms of mobile app design, Android users lead the pack for apps that revolve around anti-virus, high performance, utility and productivity.